A Trusted Process…

30+ years of Endurance Coaching


I have a number of resources that will help you:

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Online Coaching

1-2-1 COACHING


Meet the Coach

James Beckinsale M.Sc (Sports Sci), BTF L3

High-Performance Coach

James Beckinsale is a UK-based high-performance triathlon coach, founder of Optima Racing Team, and one of the most experienced endurance coaches operating in the UK today.

With over 25 years in elite sport, James combines academic expertise (M.Sc. Sports Science, British Triathlon Level 3 Coach) with real-world competitive and military experience. A former British Army Physical Training Instructor and representative-level boxer, he has represented Great Britain in triathlon and competed at the Ironman World Championships in Kona.

Proven Track Record

James founded Optima Racing Team in 2000, developing athletes from grassroots through to Olympic and World Championship level. His coaching highlights include:

  • Coaching Gillian Sanders from a full-time lawyer to the 2012 Olympic Games in just 18 months

  • Coaching Gillian to a further two Olympics and two Commonwealth Games with 1 x silver medal & several WTS top 5 finishes

  • Developing age-group athletes to sub-9-hour Ironman performances

  • Supporting multiple age-group athletes to qualify for the Ironman World Championships

  • Helping junior athletes from beginners through to national squads and international racing

  • Contributing to the London Regional Academy programme since 2008

He is also the author of The Triathlon Training Book: How to Be Faster, Smarter, Stronger, and integrates advanced mental-performance frameworks (mPEAK methodology) into his coaching philosophy.

Jedi-Training for endurance


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