30+ years of Endurance PERFORMANCE Coaching


Coached athlete to 3 x Olympics

- Multiple Male & Female Kona Qualifiers

- Age group male Sub 8.50 & female sub 9.25 IM -

Coached athlete to 3 x Olympics - Multiple Male & Female Kona Qualifiers - Age group male Sub 8.50 & female sub 9.25 IM -


the sport of triathlon, with all its elements allows me to keep learning every day and staying relevant


Coaching is about relationships

The deeper you know the athlete the more you can help them grow.


I’m looking forward to guiding you to be the best athlete you can be.


I have several resources that can help you:

TRAINING camps

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Consulting

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1-2-1 COACHING


Meet the Coach

JAMES BECKINSALE M.Sc (Sports Sci), BTF L3

FOUNDER OF OPTIMA RACING TEAM AND AUTHOR OF THE TRIATHLON TRAINING BOOK.

I have been training endurance since the early 90’s and coaching triathlon since the late 90’s.

One of the key things I have learned is that coaching is all about relationships & trust.

To perform optimally, you must own your day-to-day training, trust the process, and set slightly scary goals!

However, more importantly, you’ve gotta love the journey!


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